BoConcept Philadelphia Collaborates to Create Luxury Retail Experience

BoConcept​ ​Philadelphia​ ​To​ ​Collaborate​ ​With​ ​Damari​ ​Savile​ ​In​ ​Creating Luxury​ ​Retail​ ​Experience

Philadelphia, PA (October 17, 2017) – BoConcept Philadelphia, a luxury furniture store, and Damari
Savile, the newly opened custom-made and ready-to-wear menswear store in downtown Philly, are
excited to announce they have officially entered into a strategic partnership. Damari Savile is owned by
entrepreneur, Jay Amin and Eagles safety and entrepreneur, Malcolm Jenkins. Both brands cater to a
sophisticated clientele with an eye for luxury and style. The partnership entails outfitting the entire retail
store with furnishings from BoConcept, including the private lounge downstairs – called The BoConcept
Lounge. In addition to furnishing Damari Savile, BoConcept will provide furnishings for events
sponsored and held by Jay and Malcolm.

Says Malcolm Jenkins, “We definitely have the same clientele. The one thing we wanted to do was create
an experience. Obviously, the decor and the furniture from BoConcept is helping us to create that
experience. We want people to enjoy being in the space and not feel pressured to buy anything. It’s
about them coming back.” Terrace Daniels, owner of BoConcept, agrees. “We are talking to the same
customers but it’s a little more personal for me. I feel that I have the best (furniture) showroom in Philly
and this takes it to another level because I will also be wearing their clothes in my store.”

Not only will Damari Savile clientele be able to get fitted for and purchase from the menswear line, but
the partnership will afford clientele the ability to place an order for an item from BoConcept featured in
the store. Additionally, a portion of the in-store BoConcept sales will go to The Malcolm Jenkins
Foundation. “It’s a perfect marriage of our brands. We felt that BoConcept was the right type (of
furniture) for this space.” says Jay Amin. “With us being new and BoConcept already having that
credibility, it’s just about building more brand awareness. They have something really special in Philly,
and us collaborating with them, brings us a lot more attention.”

ABOUT​ ​DAMARI​ ​SAVILE
Damari Savile is a bespoke (made-to-measure) and ready-to-wear men’s clothing store offering suits,
shirts, ties, and shoes. The menswear line also includes bow ties from Malcolm Jenkins’ line Rock
Avenue Bowties. Damari Savile offers clientele luxury and leisure by providing an exceptional
experience through impeccable customer attention and tailored one-of-a-kind suiting. Clientele are taken through a 28-measurement process and walked through a plethora of fabric, button, thread, lapel, lining and pocket choices to shape their garment. Damari Savile boasts 3000-sq.ft. of space located at 709 Walnut Street, in the Washington Square Park section of Philadelphia. More information can be found at www.damarisavile.com.

ABOUT​ ​BOCONCEPT​ ​PHILADELPHIA
BoConcept is a Danish furniture designer, offering contemporary, customized metal, glass, wood &
upholstered furniture and accessories. In addition to offering furnishings for the home and office, they
have their own interior design consultants to assist customers in making the right choices for their design needs. Based in Denmark, the company has over 250 stores in 60 countries around the world. The Philadelphia store is located at 1719 Chestnut Street in Center City. More information can be found at www.boconcept-pa.com.

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